What are cookies? Cookies are small piece of text sent to your browser by a website you visit. It helps websites to remember information about your visit, like you preferred language and other settings. Large online stores use these cookies to track customers both new customers and returning customers, these stores too use these cookies to track leads and purchases from their affiliate publishers so as to properly pay them their sales commissions.
These are the different types cookies Google uses to serve you better:
- Advertising Cookies
Google uses these cookies to serve ads more efficiently and better, they protect their advertisers’ interest by preventing publishers from clicking their own ads or publishers creating invalid clicks, that is, publishers telling their friends and close relatives to click ads from their sites.
They also advertisements more engaging to users, a good application of this is using these cookies is to select ads based on what’s relevant to a user; to improve reporting on campaign performance and avoiding to show ads the user has already seen.
- Analytics Cookies
Google Analytics is a software from Google that help publishers measure their traffic, ads performance and the region their visitors come from. Read more about Google Analytics here and see the way it works. It helps website and app owners to understand how their visitors engage with their sites.
Google may use a set of these cookies to collect information and report website usage statistics without personally identifying individual visitors to Google.
- Security Cookies
These cookies really help both publishers and visitors, in the case of the publisher these cookies will help Google to identify malicious ads from companies and systematically send you reports, there are some companies who deceive your visitors to download or install unnecessary or malicious downloads, or if your site is attacked, to protect your visitors from this, Google Search Console Team will put a red badge on your site or demote it in Google Search results and your site will start displaying a warning to visitors.
Google also use these security cookies to authenticate users, prevent fraudulent use of login credentials and protect user data from unauthorized parties.
- Session State Cookies
Websites often collect information about how users interact with a website. This may include the pages users visit most often and whether users get errors messages from certain pages. They use these cookies to help them to improve their services in order to improve user browsing experience.
- Processes Cookies
Process cookies help make the website work and deliver services that the website’s visitor expects, like navigating around webpages or accessing secure areas of the site. Without these particular cookies the website cannot function properly.
- Preferences Cookies
These cookies allow Google’s website to remember information that changes the way the site behaves or looks, such as your preferred language and the region you are in. For instance by remembering your region a website may be able to provide you with local weather updates or traffic news.