Branch Manager - Britam Kenya | Vosena News

Branch Manager – Britam Kenya


Job purpose

Responsible for sales of all lines of business products within the branch catchment. The role holder will be the responsible for branch activities.

Key Responsibilities

  • Co-ordinate and supervise sales of all line of Business products (through cross selling activities);
  • Overall responsible for branch profitability;
  • Meet the various revenue targets for all product lines as agreed with the businesses;
  • Manage franchise and maintain excellent relations with independent Agents, Financial Advisors, brokers and other channels within their territory;
  • Ensure branch can serve clients of all lines of business and provide excellent customer service to existing customers and prospective clients;
  • Recruit and develop Financial Advisors, Unit Managers, and train various intermediaries to pursue sales of all line of business products;
  • Ensure each branch can serve clients of all Line of Businesses i.e. branch has cross functional operations and customer service capabilities
  • Gather marketing intelligence statistics to facilitate development of strategies to give the company a competitive advantage;
  • Responsible for ensure proper credit control management in the branch; and
  • General management and administration of the branch office.

Key Performance Measures


  • Total Revenue (per client)
  • # Products (per client)
  • Branch Profitability
  • Customer Satisfaction Index
  • Key Talent Retention
  • Persistency levels


  • Success of Single Distribution within the region & branch


  • % of employees achieving targets
  • % FA training plans executed
  • % processes re-engineered to serve the customers
  • % audit recommendations implemented
  • % FAs trained on all product lines
  • Revenue per FA
  • % Retention of high performing FAs

Working Relationships

Internal Relationships

  • Responsible for staff working under this position
  • Required to liaise and work closely with the other staff members in Commercial and other Business Units

External Relationships

  • Britam customers
  • Insurance sector players

Knowledge, Experience And Qualifications Required

  • Bachelor’s Degree in a business related degree. Masters’ degree is an added advantage.
  • 5-7 years’ experience in a similar position; 2-3 of which should be in a managerial capacity.
  • Professional qualification in Insurance (ACII, FLMI or AIIK).

Technical/ Functional competencies

  • Selling skills;
  • Sales and marketing management skills;
  • Customer, market and competitor understanding;
  • Knowledge of insurance regulatory requirements; and
  • Knowledge of Britam products.

Essential Competencies


  • Deciding and Initiating Action: Ensures key departmental objectives are met, takes responsibility for decisions, actions, projects and people while focussing on achievement of departmental results; takes initiative and works under own direction; initiates and generates activity; makes quick, clear decisions with limited information available which may include tough choices or considered risks; decisions and actions takes into account possible impact on all parts of the business.
  • Leading and Supervising: Provides the department with a clear direction based on the overall strategic intent of the organisation; motivates and empowers others with a clear sense of purpose; creates a positive departmental climate that fosters learning and development; acknowledge high potential talent; sets and articulates the vision and values through own personal behaviour.
  • Persuading and Influencing: Gains clear agreement and commitment from others by persuading, convincing and negotiating to the benefit of the department, promotes the organisational strategy during departmental conversations; makes effective use of political processes to influence and persuade others; promotes ideas on behalf of the department; makes a strong personal impact on others; takes care to manage the department’s impression and brand on others.
  • Formulating Strategies and Concepts: Works strategically to realise organisational goals within the department; sets and develops departmental strategies; identifies and develops positive and compelling visions of the department’s future potential; takes account of a wide range of issues across, and related to, the organisation; encourage others to take a strategic and long term view in terms of the department’s future; communicates the organisational strategy, vision and objectives effectively across all levels in the department.
  • Entrepreneurial and Commercial Thinking: Keeps up to date with competitor information and market trends; identifies business opportunities for the department; maintains awareness of developments, changes, trends and possible risks in the department’s structure and politics; demonstrates financial awareness; ensure costs are monitored and controlled and thinks in terms of profit, loss and added value.
  • Planning and Organising: Sets clearly defined departmental objectives; plans activities and projects well in advance and takes account of possible changing circumstances; identifies and organises resources needed to accomplish tasks; manages time effectively; monitors departmental performance against deadlines and milestones.Primary LocationKenya-Nairobi-Nairobi




One Response

  1. Avatar Felipe Zade

Add New Comment